“Is there anyone who will undertake to travel this summer from Peking to Paris by automobile?”.

This is the unprecedent challenge that the French newspaper Le Matin launched on 31th January 1907. And what comes after was the Paris-Peking: the most adventurous raid of all the times.

After one hundred years, Overland and Automobile Club d'Italia, in cooperation with Turin Museum of the Automobile "Carlo Biscaretti di Ruffia", re-estabilish the spirit of such adventure by bringing back Itala to the road that made it famous and by travelling over the opposite route, from Paris to Peking, with a prologue of the tour on italian roads.

Beijing!